Wholesale Margin Calculator
Calculate your wholesale margin instantly. Enter your cost and selling price to get wholesale margin percentage, markup, and profit per unit — free for Shopify merchants selling bulk or surplus inventory.
How to Calculate Your Wholesale Margin
Enter your cost price and wholesale selling price below. The calculator returns your wholesale margin %, markup %, and gross profit per unit.
Wholesale Margin vs Markup: What's the Difference?
Wholesale margin (also called gross margin) measures profit as a percentage of the selling price. Markup measures the same profit as a percentage of your cost. Both describe the same transaction from different angles.
| Metric | Formula | Cost $12 / Price $20 |
|---|---|---|
| Wholesale Margin % | (Price − Cost) / Price × 100 | 40% |
| Markup % | (Price − Cost) / Cost × 100 | 66.7% |
| Profit / Unit | Price − Cost | $8.00 |
What Is a Good Wholesale Margin?
Wholesale margins vary significantly by product category. A general guideline:
- Electronics & technology: 10–25% wholesale margin
- Apparel & footwear: 30–55% wholesale margin
- Home goods: 25–45% wholesale margin
- Beauty & personal care: 40–60% wholesale margin
- Food & consumables: 15–35% wholesale margin
- Surplus & overstock: Recovery varies — 20–60% of original cost
Using the Wholesale Margin Calculator for Surplus Inventory
If you're pricing surplus inventory or overstock for bulk sale, your "cost" is the original landed cost per unit, and your "selling price" is your bulk offer price to B2B buyers. The calculator shows whether your bulk pricing still delivers an acceptable margin — or how much you're discounting from original cost to move volume.
Forthclear connects Shopify merchants with verified B2B bulk buyers for surplus inventory, overstock, and seasonal excess. List your surplus inventory for free and receive competitive bids within 24 hours.